{"id":105,"date":"2025-12-28T15:41:10","date_gmt":"2025-12-28T08:41:10","guid":{"rendered":"https:\/\/www.oviro.vn\/blog\/?p=105"},"modified":"2025-12-28T15:48:40","modified_gmt":"2025-12-28T08:48:40","slug":"toi-uu-chien-dich-giam-gia-san-pham-da-kenh-bung-no-doanh-so","status":"publish","type":"post","link":"https:\/\/www.oviro.vn\/blog\/2025\/12\/28\/toi-uu-chien-dich-giam-gia-san-pham-da-kenh-bung-no-doanh-so\/","title":{"rendered":"T\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m \u0111a k\u00eanh b\u00f9ng n\u1ed5 doanh s\u1ed1"},"content":{"rendered":"

Trong chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7n \u0111\u1ea1i, Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m<\/b> lu\u00f4n l\u00e0 “v\u0169 kh\u00ed” s\u1eafc b\u00e9n nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho. H\u1ec7 th\u1ed1ng Oviro Store<\/b> mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb khuy\u1ebfn m\u00e3i chuy\u00ean s\u00e2u, cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i linh ho\u1ea1t tr\u00ean c\u1ea3 m\u00e1y b\u00e1n h\u00e0ng POS v\u00e0 Website.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea9m nang chi ti\u1ebft v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u lo\u1ea1i h\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0y tr\u00ean h\u1ec7 th\u1ed1ng Unified Commerce c\u1ee7a Oviro.<\/p>\n

1. Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh linh ho\u1ea1t theo m\u1ee5c ti\u00eau kinh doanh<\/h2>\n

Oviro cho ph\u00e9p b\u1ea1n t\u1ea1o l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u1edbi \u0111\u1ed9 t\u00f9y bi\u1ebfn cao, ph\u00f9 h\u1ee3p cho m\u1ecdi th\u1eddi \u0111i\u1ec3m nh\u01b0 “X\u1ea3 t\u1ed3n cu\u1ed1i n\u0103m” hay “Sale \u00e1o thun”.
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    \u0110a d\u1ea1ng c\u00e1ch t\u00ednh \u01b0u \u0111\u00e3i<\/b>: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1ea3m theo % tr\u00ean gi\u00e1 b\u00e1n (v\u00ed d\u1ee5: gi\u1ea3m 35%), gi\u1ea3m s\u1ed1 ti\u1ec1n c\u1ed1 \u0111\u1ecbnh, ho\u1eb7c b\u00e1n v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh duy nh\u1ea5t (v\u00ed d\u1ee5: \u0111\u1ed3ng gi\u00e1 99.000\u0111).<\/p>\n<\/li>\n

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    C\u01a1 ch\u1ebf \u00e1p d\u1ee5ng th\u00f4ng minh<\/b>: H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 “T\u1ef1 \u0111\u1ed9ng \u00e1p d\u1ee5ng” ngay khi th\u1ecfa \u0111i\u1ec1u ki\u1ec7n ho\u1eb7c “Y\u00eau c\u1ea7u nh\u1eadp m\u00e3” (Coupon) \u0111\u1ec3 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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    Qu\u1ea3n l\u00fd th\u1eddi gian chi ti\u1ebft<\/b>: Kh\u00f4ng ch\u1ec9 c\u00e0i \u0111\u1eb7t ng\u00e0y b\u1eaft \u0111\u1ea7u\/k\u1ebft th\u00fac, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n khung gi\u1edd v\u00e0ng ho\u1eb7c c\u00e1c ng\u00e0y c\u1ee5 th\u1ec3 trong tu\u1ea7n \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 Marketing.<\/p>\n<\/li>\n<\/ul>\n

    2. Ki\u1ec3m so\u00e1t ph\u1ea1m vi v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u00e1p d\u1ee5ng<\/h2>\n

    \u0110\u1ec3 tr\u00e1nh vi\u1ec7c gi\u1ea3m gi\u00e1 tr\u00e0n lan g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1ee3i nhu\u1eadn, Oviro cung c\u1ea5p b\u1ed9 l\u1ecdc gi\u1edbi h\u1ea1n c\u1ef1c k\u1ef3 chi ti\u1ebft:
    \n\"\"<\/p>\n

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      Ch\u1ecdn l\u1ecdc s\u1ea3n ph\u1ea9m<\/b>: B\u1ea1n d\u1ec5 d\u00e0ng ch\u1ec9 \u0111\u1ecbnh danh s\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c bi\u1ebfn th\u1ec3 (SKU) c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tham gia khuy\u1ebfn m\u00e3i.
      \n\"\"<\/p>\n<\/li>\n

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      Gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng<\/b>: C\u00e0i \u0111\u1eb7t gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n \u00e1p d\u1ee5ng to\u00e0n c\u1ee5c, gi\u1edbi h\u1ea1n cho m\u1ed7i kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1edbi h\u1ea1n theo ng\u00e0y \u0111\u1ec3 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch.
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      Ph\u1ea1m vi \u0111a k\u00eanh<\/b>: T\u00f9y ch\u1ecdn \u00e1p d\u1ee5ng khuy\u1ebfn m\u00e3i cho ngu\u1ed3n \u0111\u01a1n h\u00e0ng c\u1ee5 th\u1ec3 nh\u01b0 t\u1ea1i C\u1eeda h\u00e0ng (POS), Website, hay c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n\/v\u1eadn chuy\u1ec3n x\u00e1c \u0111\u1ecbnh.<\/p>\n<\/li>\n<\/ul>\n

      3. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed3ng nh\u1ea5t t\u1ea1i POS v\u00e0 Website
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      M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Oviro l\u00e0 s\u1ef1 \u0111\u1ed3ng b\u1ed9 tr\u1ea1ng th\u00e1i khuy\u1ebfn m\u00e3i. Ngay khi ch\u01b0\u01a1ng tr\u00ecnh \u1edf tr\u1ea1ng th\u00e1i “C\u00f3 hi\u1ec7u l\u1ef1c”, th\u00f4ng tin gi\u1ea3m gi\u00e1 s\u1ebd hi\u1ec3n th\u1ecb minh b\u1ea1ch:<\/p>\n

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        T\u1ea1i m\u00e1y POS<\/b>: Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd th\u1ea5y ngay s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c gi\u1ea3m tr\u1ef1c ti\u1ebfp tr\u00ean t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5: Gi\u1ea3m 32.550\u0111 cho Tr\u00e0 Hoa \u0110\u1eadu Bi\u1ebfc). H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n t\u1ed5ng ti\u1ec1n sau gi\u1ea3m gi\u00e1, gi\u00fap vi\u1ec7c thanh to\u00e1n di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n<\/li>\n

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        Ch\u1ebf \u0111\u1ed9 c\u1ed9ng d\u1ed3n<\/b>: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp cho ph\u00e9p c\u1ed9ng d\u1ed3n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c “\u0110\u1ed9c quy\u1ec1n to\u00e0n c\u1ee5c” \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn an to\u00e0n.<\/p>\n<\/li>\n<\/ul>\n

        4. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c qu\u1ea3n tr\u1ecb khuy\u1ebfn m\u00e3i tr\u00ean Oviro<\/h2>\n
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          T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b>: Kh\u00e1ch h\u00e0ng lu\u00f4n b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n gi\u1ea3m gi\u00e1 r\u00f5 r\u00e0ng tr\u00ean h\u00f3a \u0111\u01a1n.<\/p>\n<\/li>\n

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          T\u1ed1i \u01b0u h\u00f3a t\u1ed3n kho<\/b>: S\u1eed d\u1ee5ng t\u00ednh n\u0103ng gi\u1ea3m gi\u00e1 s\u00e2u cho c\u00e1c SKU b\u00e1n ch\u1eadm \u0111\u1ec3 gi\u1ea3i ph\u00f3ng kho h\u00e0ng nhanh ch\u00f3ng.<\/p>\n<\/li>\n

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          D\u1eef li\u1ec7u t\u1eadp trung<\/b>: M\u1ecdi bi\u1ebfn \u0111\u1ed9ng doanh thu v\u00e0 gi\u00e1 tr\u1ecb gi\u1ea3m tr\u1eeb \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u v\u1ebft \u0111\u1ec3 ph\u1ee5c v\u1ee5 b\u00e1o c\u00e1o ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 Marketing sau n\u00e0y.<\/p>\n<\/li>\n<\/ul>\n

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          T\u00ednh n\u0103ng Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a Oviro kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1eeb ti\u1ec1n, m\u00e0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh chuy\u00ean nghi\u1ec7p tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng.<\/p>\n

          \ud83d\udc49 B\u1ea1n mu\u1ed1n tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh Sale ngay h\u00f4m nay?<\/b> H\u00e3y \u0111\u1ec3 Oviro Store<\/b> \u0111\u1ed3ng h\u00e0nh c\u00f9ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n!<\/p>\n","protected":false},"excerpt":{"rendered":"

          Trong chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7n \u0111\u1ea1i, Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m lu\u00f4n l\u00e0 “v\u0169 kh\u00ed” s\u1eafc b\u00e9n nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho. H\u1ec7 th\u1ed1ng Oviro Store mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb khuy\u1ebfn m\u00e3i chuy\u00ean s\u00e2u, cho ph\u00e9p doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i linh ho\u1ea1t […]<\/p>\n","protected":false},"author":2,"featured_media":112,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-post-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[44,42,8,20,43,15,13],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-ban-hang","tag-ecommercestrategy","tag-giamgiasanpham","tag-oviro","tag-pos","tag-retailmarketing","tag-quanlybanhang","tag-unifiedcommerce"],"_links":{"self":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":111,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/105\/revisions\/111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}