{"id":193,"date":"2026-01-19T14:00:28","date_gmt":"2026-01-19T07:00:28","guid":{"rendered":"https:\/\/www.oviro.vn\/blog\/?p=193"},"modified":"2026-01-19T14:00:28","modified_gmt":"2026-01-19T07:00:28","slug":"quan-ly-danh-muc-phai-chang-la-chien-luoc-xuong-song-de-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/www.oviro.vn\/blog\/2026\/01\/19\/quan-ly-danh-muc-phai-chang-la-chien-luoc-xuong-song-de-tang-doanh-thu\/","title":{"rendered":"Qu\u1ea3n l\u00fd danh m\u1ee5c ph\u1ea3i ch\u0103ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c “X\u01b0\u01a1ng s\u1ed1ng” \u0111\u1ec3 t\u0103ng doanh thu"},"content":{"rendered":"

Trong kinh doanh b\u00e1n l\u1ebb, s\u1ef1 h\u1ed7n lo\u1ea1n l\u00e0 k\u1ebb th\u00f9 c\u1ee7a l\u1ee3i nhu\u1eadn. N\u1ebfu s\u1ea3n ph\u1ea9m l\u00e0 linh h\u1ed3n th\u00ec Danh m\u1ee5c s\u1ea3n ph\u1ea9m (Category Management)<\/b> ch\u00ednh l\u00e0 b\u1ed9 khung x\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ee9ng v\u1eefng. Vi\u1ec7c t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng danh m\u1ee5c kh\u00f4ng ch\u1ec9 l\u00e0 s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi mua s\u1eafm v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh.<\/p>\n

V\u1edbi gi\u1ea3i ph\u00e1p Unified Commerce<\/b> t\u1eeb Oviro<\/b>, ch\u00fang t\u00f4i gi\u00fap b\u1ea1n bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i th\u00f4ng minh, t\u1ef1 \u0111\u1ed9ng v\u00e0 chu\u1ea9n SEO.<\/p>\n

1. Ph\u00e2n Lo\u1ea1i \u0110a T\u1ea7ng: T\u1ed5 Ch\u1ee9c Kho H\u00e0ng Theo T\u01b0 Duy H\u1ec7 Th\u1ed1ng<\/h3>\n

M\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb m\u1ea1nh m\u1ebd c\u1ea7n kh\u1ea3 n\u0103ng ph\u00e2n l\u1edbp chi ti\u1ebft \u0111\u1ec3 b\u1ed9 ph\u1eadn kho v\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng b\u1ecb “l\u1ea1c l\u1ed1i” gi\u1eefa h\u00e0ng ngh\u00ecn SKU.<\/p>\n

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    C\u1ea5u tr\u00fac Cha – Con linh ho\u1ea1t<\/b>: Oviro h\u1ed7 tr\u1ee3 ph\u00e2n lo\u1ea1i t\u1eeb nh\u00f3m l\u1edbn (\u0110\u1ed2 NAM, \u0110\u1ed2 N\u1eee) xu\u1ed1ng c\u00e1c nh\u00f3m nh\u1ecf chi ti\u1ebft (Gi\u00e0y th\u1ec3 thao, T\u00fai x\u00e1ch, Ph\u1ee5 ki\u1ec7n) gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean tr\u1ef1c quan.<\/p>\n<\/li>\n

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    S\u1ed1 h\u00f3a thu\u1ed9c t\u00ednh<\/b>: M\u1ed7i danh m\u1ee5c d\u1ec5 d\u00e0ng li\u00ean k\u1ebft v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 m\u00e0u s\u1eafc, k\u00edch c\u1ee1, gi\u00fap nh\u00e2n vi\u00ean n\u1eafm b\u1eaft th\u00f4ng tin s\u1ea3n ph\u1ea9m trong t\u00edch t\u1eafc.<\/p>\n<\/li>\n

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    S\u1eafp x\u1ebfp m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean<\/b>: B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh th\u1ee9 t\u1ef1 hi\u1ec3n th\u1ecb \u0111\u1ec3 \u0111\u01b0a c\u00e1c nh\u00f3m h\u00e0ng \u0111ang \u0111\u1ea9y m\u1ea1nh khuy\u1ebfn m\u00e3i l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean POS v\u00e0 Website.<\/p>\n

    \"\"<\/p>\n<\/li>\n<\/ul>\n

    2. G\u1ee3i \u00dd C\u1ea5u Tr\u00fac Danh M\u1ee5c T\u1ed1i \u01afu Cho T\u1eebng Ng\u00e0nh H\u00e0ng
    \n\"\"<\/h3>\n

    D\u1ef1a tr\u00ean t\u01b0 duy h\u1ec7 th\u1ed1ng, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch thi\u1ebft l\u1eadp danh m\u1ee5c “chu\u1ea9n m\u1eabu” gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/p>\n

    \ud83d\udc55 Ng\u00e0nh Th\u1eddi Trang (Fashion)<\/h4>\n
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      Danh m\u1ee5c Cha<\/b>: \u0110\u1ed2 NAM \/ \u0110\u1ed2 N\u1eee \/ \u0110\u1ed2 TR\u1eba EM.<\/p>\n<\/li>\n

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      Danh m\u1ee5c Con<\/b>: \u00c1o thun, Qu\u1ea7n Jean, Gi\u00e0y th\u1ec3 thao, Ph\u1ee5 ki\u1ec7n.<\/p>\n<\/li>\n

    • \n

      L\u1ee3i \u00edch<\/b>: D\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng Ch\u00ednh s\u00e1ch gi\u00e1<\/b> ri\u00eang cho kh\u00e1ch s\u1ec9 ho\u1eb7c \u0111\u1ea1i l\u00fd theo t\u1eebng nh\u00f3m h\u00e0ng th\u1eddi trang c\u1ee5 th\u1ec3.<\/p>\n<\/li>\n<\/ul>\n

      \ud83c\udf72 Ng\u00e0nh F&B \/ Th\u1ef1c Ph\u1ea9m (Grocery)<\/h4>\n
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        Danh m\u1ee5c Cha<\/b>: TH\u1ef0C PH\u1ea8M T\u01af\u01a0I S\u1ed0NG \/ \u0110\u1ed2 U\u1ed0NG \/ H\u00c0NG KH\u00d4.<\/p>\n<\/li>\n

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        Danh m\u1ee5c Con<\/b>: Rau c\u1ee7, Tr\u00e1i c\u00e2y nh\u1eadp kh\u1ea9u, Bia & N\u01b0\u1edbc ng\u1ecdt.<\/p>\n<\/li>\n

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        L\u1ee3i \u00edch<\/b>: Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd Thu\u1ebf su\u1ea5t VAT<\/b> (8% ho\u1eb7c 10%) m\u1eb7c \u0111\u1ecbnh cho t\u1eebng nh\u00f3m h\u00e0ng, \u0111\u1ea3m b\u1ea3o xu\u1ea5t h\u00f3a \u0111\u01a1n t\u1ef1 \u0111\u1ed9ng chu\u1ea9n x\u00e1c.<\/p>\n<\/li>\n<\/ul>\n

        \ud83d\udc84 Ng\u00e0nh M\u1ef9 Ph\u1ea9m (Cosmetics)<\/h4>\n
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          Danh m\u1ee5c Cha<\/b>: CH\u0102M S\u00d3C DA \/ TRANG \u0110I\u1ec2M \/ CH\u0102M S\u00d3C T\u00d3C.<\/p>\n<\/li>\n

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          Danh m\u1ee5c Con<\/b>: Kem ch\u1ed1ng n\u1eafng, Son m\u00f4i, D\u1ea7u g\u1ed9i.<\/p>\n<\/li>\n

        • \n

          L\u1ee3i \u00edch<\/b>: T\u1ed1i \u01b0u SEO Website<\/b> th\u00f4ng qua URL Slug ri\u00eang cho t\u1eebng d\u00f2ng m\u1ef9 ph\u1ea9m, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google.<\/p>\n<\/li>\n<\/ul>\n

          3. L\u1ee3i \u00cdch V\u01b0\u1ee3t Tr\u1ed9i Khi Qu\u1ea3n Tr\u1ecb Danh M\u1ee5c T\u1ea1i Oviro Store<\/p>\n

          \"\"<\/h3>\n

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            B\u00f9ng n\u1ed5 tr\u1ea3i nghi\u1ec7m mua s\u1eafm (UX)<\/b>: Giao di\u1ec7n POS hi\u1ec7n \u0111\u1ea1i hi\u1ec3n th\u1ecb danh m\u1ee5c sinh \u0111\u1ed9ng, gi\u00fap nh\u00e2n vi\u00ean l\u00ean \u0111\u01a1n “th\u1ea7n t\u1ed1c”.<\/p>\n<\/li>\n

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            Chu\u1ea9n h\u00f3a n\u1ed9i dung Marketing<\/b>: C\u00f4ng c\u1ee5 so\u1ea1n th\u1ea3o cho ph\u00e9p vi\u1ebft m\u00f4 t\u1ea3 chi ti\u1ebft, ch\u00e8n \u1ea3nh \u0111\u1ea1i di\u1ec7n v\u00e0 Icon cho t\u1eebng danh m\u1ee5c \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n

          • \n

            B\u00e1o c\u00e1o doanh thu th\u00f4ng minh<\/b>: D\u1ec5 d\u00e0ng ph\u00e2n t\u00edch nh\u00f3m h\u00e0ng n\u00e0o l\u00e0 “g\u00e0 \u0111\u1ebb tr\u1ee9ng v\u00e0ng” \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch nh\u1eadp h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

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            C\u00f4ng Ngh\u1ec7 L\u00e0 Ch\u00eca Kh\u00f3a C\u1ee7a Quy M\u00f4<\/h3>\n

            Qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a, m\u00e0 l\u00e0 c\u00e1ch b\u1ea1n \u0111\u1ecbnh h\u00ecnh s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng. V\u1edbi Oviro Store<\/b>, m\u1ecdi kh\u00e2u t\u1eeb ph\u00e2n lo\u1ea1i, c\u00e0i \u0111\u1eb7t thu\u1ebf \u0111\u1ebfn t\u1ed1i \u01b0u SEO \u0111\u1ec1u \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh tr\u01a1n tru v\u00e0 t\u1ef1 \u0111\u1ed9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Trong kinh doanh b\u00e1n l\u1ebb, s\u1ef1 h\u1ed7n lo\u1ea1n l\u00e0 k\u1ebb th\u00f9 c\u1ee7a l\u1ee3i nhu\u1eadn. N\u1ebfu s\u1ea3n ph\u1ea9m l\u00e0 linh h\u1ed3n th\u00ec Danh m\u1ee5c s\u1ea3n ph\u1ea9m (Category Management) ch\u00ednh l\u00e0 b\u1ed9 khung x\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ee9ng v\u1eefng. Vi\u1ec7c t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng danh m\u1ee5c kh\u00f4ng ch\u1ec9 l\u00e0 s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt […]<\/p>\n","protected":false},"author":2,"featured_media":198,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-post-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[91,92,48,90,89,21,7],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hang-hoa-ton-kho","tag-categorymanagement","tag-kinhdoanhhieuqua","tag-ovirostore","tag-phanloaisanpham","tag-quanlydanhmuc","tag-quanlykho","tag-unifiedcommercesystem"],"_links":{"self":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":1,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":199,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions\/199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/media\/198"}],"wp:attachment":[{"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oviro.vn\/blog\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}