Affiliate & referral marketing
Manage the full affiliate lifecycle — partners, referral codes, tiered commission rates, and payouts — inside the same system that records your real orders. Commission is calculated automatically from actual order data, with no separate tracking pixel to integrate.
Most companies run their affiliate, KOL, and reseller programs on spreadsheets and calculate commission by hand. Working out who referred which order is error-prone, payouts run late and get argued over, and nobody has a full picture of how each partner performs.
The whole affiliate lifecycle — partner sign-up, referral codes, order tracking, commission calculation, payouts — runs automatically inside the same system that records your real orders.
Core capabilities
The whole affiliate lifecycle — partners, referral codes, commission, payouts — runs directly on real order data, with no disconnected external tracking tool.
Centralized partner & reseller management
Every partner profile, status, and tier or group is managed on a single screen, instead of being scattered across spreadsheets.
A unique referral code per partner
Every partner, reseller, or KOL gets a unique referral code to share with their own audience.
Flexible commission rates by tier or group
Configure different commission rates per partner tier or group, and adjust them easily when the policy changes.
Order tracking by referral code
Every order placed through a referral code is recorded automatically and attributed to the partner who referred it.
Transparent commission payouts
A clear payout history per period, so partners always know exactly what they have received and what is still due.
Feature details
From partner management and referral codes to commission and payouts — the full affiliate lifecycle in one system.
Partner management
Complete partner profiles, easy status tracking, and clean grouping.
- Full partner and reseller profiles with contact details and cooperation status
- Group and tier partners so each can have its own policy
- Enable, disable, or pause cooperation with any partner as needed
Referral codes & tracking
One code per partner, with orders recorded automatically.
- Issue a unique referral code to each partner
- Orders placed through a referral code are recorded automatically
- See revenue and order counts per referral code at a glance
Commission
Rates by tier or group, calculated automatically on real orders.
- Configure commission rates per partner tier or group
- Commission is calculated automatically as soon as a real order is recorded
- No tracking pixel or disconnected external tool to integrate
Payouts
A clear payout history, reconciled period by period.
- Commission payout history per period for every partner
- Clear reconciliation of what has been paid and what remains due
- Fewer disputes, because commission data originates from real orders
The affiliate program lifecycle
From partner sign-up → referral code → order recording → commission calculation → payout — a closed loop with no manual steps.
Sign up & approve partners
Partners, resellers, or KOLs apply to join and are approved into the affiliate program.
Issue a unique referral code
The system issues a unique referral code to each newly approved partner.
Customers buy through the referral code
Customers place orders using the referral code the partner shared.
Auto-record orders & calculate commission
The system records the order automatically and computes commission at the configured rate.
Pay out per period
Partners receive periodic commission payouts, with a transparent history to check against.
Sign up & approve partners
Partners, resellers, or KOLs apply to join and are approved into the affiliate program.
Issue a unique referral code
The system issues a unique referral code to each newly approved partner.
Customers buy through the referral code
Customers place orders using the referral code the partner shared.
Auto-record orders & calculate commission
The system records the order automatically and computes commission at the configured rate.
Pay out per period
Partners receive periodic commission payouts, with a transparent history to check against.
Programs in practice
Three common reseller models, and how the system calculates commission for each.
KOLs and KOCs selling through a personal referral code
Each KOL or KOC owns a referral code to share with their followers. The revenue and commission they generate is tracked in real time as orders come in.
Multi-tier reseller programs
Build a reseller network with several groups, each on its own commission rate depending on tier or sales performance.
Reviewing each partner's performance
Based on each partner's real order data, you decide whether to raise or lower their commission rate, or end the relationship with underperformers.
Commission from real orders, not from an external tracking pixel
Most affiliate tools on the market rely on tracking pixels or disconnected APIs that need their own integration and manual reconciliation against sales data. Oviro calculates commission directly from real order data in the same system — no gap between affiliate figures and actual sales, and no more arguing over which order belongs to which partner.
Never lose track of who brought the customer in
Commission is calculated automatically from real orders, and payouts carry a transparent history — no more arguing over who referred which order.
