Online storefront
A direct-to-consumer web channel wired to PIM, OMS, and CRM. Product, price, stock, and customer data sync automatically — no duplicate entry. Go online without increasing back-office effort.
A separate web stack means re-keying products, stock out of sync with POS, and manual order handling — more headcount and more mistakes.
Sell online without extra operational drag — products, prices, stock, and orders stay connected to your central system.
Core capabilities
Storefront shares the same ERP backbone — products added in PIM appear automatically, orders flow straight to OMS, inventory updates instantly.
Flexible checkout (Dynamic Checkout)
One-page or multi-step, tuned to your UX strategy. Shipping fees by weight/region. Guest checkout with no sign-up.
Customer portal
Order history, tracking numbers, loyalty progress, points, and treatment/service cards.
Affiliate hub
Dedicated tracking links for partners. Click → order → commission, automatically. Affiliate dashboard for earnings.
Sales urgency
Flash sale countdowns, low-stock signals, compare-at (strikethrough) pricing.
Product reviews
Five-star ratings with real photos. Moderator replies. Aggregated for Google rich results.
Detailed features
Full e-commerce capability, grouped by how you operate.
Flexible checkout
Smoother checkout means fewer abandoned carts and higher revenue.
- One-page or multi-step checkout aligned to your UX strategy
- Automatic shipping fees by weight and region
- Guest checkout: buy without creating an account
Customer portal
Let customers self-serve — lighten the load on support.
- Order history and automatic tracking number lookup
- Loyalty progress, points, and treatment/service cards
- Saved delivery addresses
Affiliate marketing
Turn customers and creators into a sales channel.
- Dedicated tracking link per affiliate
- Record clicks → orders → commissions automatically
- Affiliate dashboard for partners to review earnings
Purchase urgency
Visual cues that create healthy urgency.
- Flash sale timer + remaining stock display
- Compare-at (strikethrough) pricing
- Badge \
- auto-synced from WMS inventory
Product reviews
Social proof from real buyers.
- Five-star reviews with photos from verified purchases
- Business responses via moderator reply
- Aggregate ratings into Google rich snippets — higher CTR
SEO & storefront performance
Storefront tuned for search — earn organic visibility.
- Friendly URLs; meta title/description auto-filled from product and category
- XML sitemap + canonical URLs — avoid duplicate content
- Core Web Vitals focus: lazy-loaded images, static CDN, automatic asset compression
Shopping journey
From catalog to payment — every step is ERP-connected automatically.
Catalog sync
Products from PIM appear on the Storefront automatically.
Shop
Select items, apply promo codes, calculate shipping.
Pay
Online (VNPay, MoMo) or COD.
Order to OMS
Orders are created automatically; customers receive tracking numbers.
Self-service
Customer Portal for orders, loyalty, and treatment/service cards.
Catalog sync
Products from PIM appear on the Storefront automatically.
Shop
Select items, apply promo codes, calculate shipping.
Pay
Online (VNPay, MoMo) or COD.
Order to OMS
Orders are created automatically; customers receive tracking numbers.
Self-service
Customer Portal for orders, loyalty, and treatment/service cards.
Fits every online model
From DTC and O2O to B2B wholesale — Storefront adapts to how you sell.
DTC (Direct-to-Consumer)
Brands that want their own channel, not only marketplaces. Storefront syncs with PIM so products are not re-entered, inventory is real-time, and orders land in OMS.
O2O (Online-to-Offline)
Browse online, buy in store — or order online, pick up at the counter. 360° CRM recognizes customers across channels; loyalty spans both.
B2B wholesale portal
Distributors log in to see contract pricing, place wholesale orders, and monitor AR. Storefront applies B2B price lists by customer group automatically.
Why choose Oviro E-Commerce?
Unlike Shopify or Haravan, Oviro E-Commerce is not a separate website stack you must sync — it is a sales channel inside the same ERP. Products, prices, stock, customers, and orders share one source of truth.
Launch online sales — without re-entering data
Storefront lives inside your ERP. Products, prices, stock, and orders stay in sync automatically — sell online without extra operational load.