Customer management (CRM)
Unify all customer data from every sales channel into a single 360° profile — POS, website, marketplaces, and chat. Segment, personalize care, and run loyalty to lift repeat purchase and LTV. Because 80% of revenue often comes from 20% of existing customers — yet most businesses cannot name who that 20% is.
Customer data is split across POS, the website, and chat — you cannot see where they shop, what they buy, or how much they have spent. Personalization fails, repeat rates stay low, and one-time buyers disappear.
Know each customer, lift repeat purchase, and turn one-time buyers into loyal fans — with 360° profiles, smart segmentation, and automated loyalty on every channel.
Core capabilities
80% of revenue often comes from 20% of existing customers — yet most businesses cannot name who that 20% is. Oviro CRM turns fragmented data into a real edge.
360° customer profiles
Roll up order history from every channel into a single profile. See lifetime spend, order count, points, and tier. Extend with industry-specific custom fields (skin type, shoe size).
Segmentation & tags
Flexible tags:
B2B management (business accounts)
Run B2C and B2B on one platform. Attach tax ID and company name. Per-dealer price policies, credit limits, and payment history.
Loyalty & rewards
Auto-earn points from order value. Bonus multipliers on special occasions. Auto-tiers: Silver → Gold → Diamond. Redeem at POS and on the web. Full point lifecycle visibility.
Feature deep dive
Everything from 360° profiles to loyalty — grouped around retention strategy.
360° customer profiles
One source of truth — whether they buy in store, online, or via chat.
- Consolidate order history from every sales channel into one profile
- At-a-glance lifetime spend, order count, points, and tier
- Custom attributes: define industry-specific fields yourself
- Multiple saved addresses for faster web and app checkout
Segments & customer tags
Stop blasting everyone — reach the right people at the right time.
- Flexible tags:
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B2B customer management
Full wholesale support — dedicated pricing and receivables.
- B2C and B2B on one platform — no duplicate systems
- Tax ID, company name, and invoice address on B2B accounts
- Price policies: tier-1 dealers see wholesale; retail sees list price
- Credit limits and payment history in one place
Loyalty customers
Turn every sale into retention — points, tiers, and redemptions.
- Auto points from order value (e.g. 1,000 VND = 1 point)
- Bonus points on birthdays and member days
- Auto tiers: Silver → Gold → Diamond at spend thresholds
- Redeem for discounts at POS and on the website
- Point lifecycle: earned, used, expired — fully transparent
Customer lifecycle
From first touch to loyal buyer — every step tracked and optimized.
Capture identity
Customers are recognized automatically from POS, the website, and engagement channels.
Build the 360° profile
Merge purchase history, receivables, and custom attributes into one record.
Segment
Tag and group by behavior, frequency, and order value.
Run loyalty
Automatic points, VIP tiers, and tier-based offers.
Activate data
Export remarketing lists, monitor churn risk, and measure LTV.
Capture identity
Customers are recognized automatically from POS, the website, and engagement channels.
Build the 360° profile
Merge purchase history, receivables, and custom attributes into one record.
Segment
Tag and group by behavior, frequency, and order value.
Run loyalty
Automatic points, VIP tiers, and tier-based offers.
Activate data
Export remarketing lists, monitor churn risk, and measure LTV.
Built for every customer strategy
Retail loyalty, B2B credit, and service CRM — one platform.
Fashion & beauty retail chains
Customers buy in store, online, and on Shopee — CRM still merges everything into one profile. Loyalty accrues automatically; VIP tiers unlock at spend thresholds. Redeem at the counter or online. Export dormant buyers for win-back campaigns.
B2B distribution
Each dealer gets its own price policy and credit limit. CRM runs retail B2C (list price) and wholesale B2B (dealer pricing) together — without a separate accounting stack.
Spa, clinic & O2O services
Product + service bundles: CRM captures retail history at POS, booking history, and treatment-card balances. Staff open 360° CRM and instantly see which VIPs need special care on arrival.
Why Oviro CRM?
Oviro CRM is not just a contact database — it is deeply wired to POS, e-commerce, and chat. Every touchpoint updates the same profile so you can personalize experiences without bolting on another CRM.
Turn customer data into a competitive advantage
Unify customers from POS, website, chat, and marketplaces into one 360° profile. Smart segmentation, automated loyalty, and precise remarketing — all without a separate CRM.
